Building the sales team for an SME

Building the sales team for an SME

Blog Article

Building an efficient and effective sales team isn't easy. In fact, most business owners and sales managers consider locating, hiring, and retaining the right talent to be just as challenging as ensuring a steady stream of quality leads to the company.

So what's the secret to building an efficient and effective sales team? Different leaders have different approaches to how USA Plumbers Email List best to attract and retain a talented group of salespeople, but most agree that the challenge centers on these five crucial steps:



1. The difference between taking telephone orders and street sales.

Over the last decade, purchasing decision-making processes have changed dramatically. Information flows rapidly and is accessible to most potential customers through technology, which has led to many sales being placed over the phone or email, as the buyer has already done their research, tried the product or service, and is ready to purchase it.

Knowing this, the first step should be to evaluate the sales pitch, both from internal and external employees, and determine how to fine-tune or adjust each pitch to make the most of each sales opportunity.

In the case of street sales, what is needed to plant the seed in the person who has never heard of the product but might be interested, as it's difficult to get a first-time buyer, especially if you're an SME. Identify whether your product or service requires face-to-face interaction with someone who has never heard of it.

There are cloud-based phone tools and virtual telephony, which function as a virtual PBX that allows you to listen to the nature of a sale, how the customer was served, and prevent customer information leaks.